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‘Girls in Science’ Campaign Has Lipstick, But No Lab Coats [VIDEO]
A recent ad that tries to encourage young girls to study and pursue a career in science has not exactly appealed to its target audience. The video above, created by the European Commission, was part of the "Science: It's a Girl Thing!" campaign. The lab is transformed into a runway and three women strut around in heels, sporting fashionable outfits and safety goggles while a male scientist in a lab coat stares. While the ad was intended to make science more appealing to young women, it received a significant...
Published By: Mashable - Monday, 25 June, 2012
