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After ‘Genius’ Fail, Apple Back to Promoting iPad in Olympics
Apple, which discontinued its much-panned "genius" ads during the Olympics after their short run, is back with a more traditional approach, promoting its latest iPad. The ad above, which ran during Tuesday night's Olympics telecast on NBC, touts the new iPad's Retina display and the ability to tweet articles you like. The "product-as-hero" style of the TV spot is more in keeping with past Apple ads than the three "genius" spots, which put the brand's Apple Store VIPs in the spotlight. In contrast with "Genius," which divided fans, the...
Published By: Mashable - Wednesday, 8 August, 2012
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Apple Cuts Prices On Refurbished Fourth-Generation iPad, iPad mini appadvice (Today) - If you’ve been holding out for a great deal on a fourth-generation iPad or iPad...
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Updated: The Apple Online Store Is Down …
