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Apple’s App Discovery Lead On Google Is Shrinking, But Mobile Publishers Shouldn’t Be Too Worried

Editor’s Note: This is a guest post by Matthäus Krzykowski is a co-founder of Xyologic, a mobile app search engine. The number of iPhone apps that hit the Top Free 100 rankings in the U.S. Apple App Store has decreased by 35%, according to a study we’ve completed at app search startup Xyologic. In April 2011, 422 apps got into the Top 100 Free iPhone apps, while in April 2012, just 277 apps made the cut. The number of new apps that hit this ranking sank from 58 to 33. This compares...

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Published By: Tech Crunch - Saturday, 21 July, 2012

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