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Apple, Samsung 'like McDonald's and Burger King'

As Apple revealed just how much it's looking to get from Samsung Friday, testimony resumed in the Apple vs. Samsung patent trial after a two-day reprieve. Hal Poret, a researcher at ORC International and the last expert to take the stand Tuesday, was the day's lead-off witness.Poret previously testified that Apple's products have taken on a "secondary meaning," where consumers recognize iOS devices - specifically the iPhone and iPad - as Apple products.A survey Poret took revealed just that, including discovering the shape of Apple devices alone is an identifier...

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Published By: Tech Radar - Saturday, 11 August, 2012