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Apple Trying To Bring WatchESPN App Directly To Apple TV

Apple and ESPN are apparently in talks to bring the WatchESPN app to Apple TV. According to Bloomberg, select users who subscribe to ESPN would be able to watch programming directly on Apple TV. But unfortunately, any type of deal doesn’t seem to be coming soon. “We’re a platform-agnostic content company,” (Sean) Bratches, the network’s executive vice president of affiliate and advertising sales, said today in an interview. “To the extent that in the future there’s an opportunity with Apple to authenticate through the pay-TV food chain as we’re doing...

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Published By: appadvice - Tuesday, 15 May, 2012