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As Windows 8 Nears Public Debut, Microsoft Ditches “Metro” Brand (P.S. It Doesn’t Matter)

Microsoft is abandoning its “Metro” branding – the branding that refers to the clean, modern, tiled layout that defines many of its consumer-facing products including Windows 8, Windows Phone, Xbox 360, Office 2013 and more. For over a year, Microsoft has talked about “Metro” in press conferences, blog posts, tutorials, and guides. The reason for the change has to do with a dispute between Microsoft and a European partner, German retailer Metro AG, who has threatened legal action for infringing on its “Metro” trademark. Oops. Microsoft, of course, is positioning this news as no...

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Published By: Tech Crunch - Friday, 3 August, 2012

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