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AT&T Thanks Individual Users With 500 Custom YouTube Videos

AT&T is taking advantage of the personal nature of social media with a new campaign called “Thank You Notes” that will include 500 customized YouTube videos thanking fans in song. For instance, the video above thanks “Mary C.,” an AT&T fan, with a nerdcore rap. Other genres include soul, doo-wop and hip-hop. The full list of videos is available on AT&T’s YouTube page. The effort, which began Tuesday, is a celebration of the brand hitting 2 million fans on Facebook. Fans interested in getting their own song are encouraged...

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Published By: Mashable - Wednesday, 23 May, 2012

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