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Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

Mobile advertising company  Millennial  Media, one of the biggest in the U.S., has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network — with the rest of the list largely dominated by Android. Apple has a clear lead in the field of device makers based on brand: the popularity of Apple’s iPhone handsets, iPad tablets and iPod music players gave the company a share of 28.32 percent of all devices on...

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Published By: Tech Crunch - Thursday, 24 May, 2012

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