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Breaking: Social Media Marketer Vitrue Has Been Bought By Oracle For $300M

Breaking news: TechCrunch has discovered that software giant Oracle has made a big investment in social media today. The company has bought Vitrue, the social media marketing company that is a close partner to Facebook. The price is undisclosed but TC understands that the price is over $300 million in cash. TC understands there was a lot of interest. Several bidders approached the company but Oracle was the most aggressive and also the team was really looking forward to meeting. Oracle will combine it with their overall social cloud offering...

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Published By: Tech Crunch - Wednesday, 23 May, 2012

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