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Dear Klout, This Is How You Measure Influence
“Up until now, we’ve thought a lot about influence in terms of how big someone’s microphone is,” NYU Professor of Business Sinan Aral, tells TechCrunch, “A more important question is, how much does someone’s influence, or their messages, or the things they have to say to us, change our behavior?” The solution, demonstrates Aral in a paper published today in the prestigious journal, Science, is to measure whether users are actually taking action: contributing to a campaign, buying a product, downloading an app, or reading an article. Furthermore, messages must...
Published By: Tech Crunch - Thursday, 21 June, 2012
