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Eddy Cue Worked to Convince Steve Jobs of Need for 7-Inch iPad in Early 2011

Back in October 2010, Steve Jobs appeared on an Apple earnings conference call to address the Android-based iPad competitors that were just then coming to the market. With the majority of those tablets carrying 7-inch displays, Jobs noted that the screens were only 45% as large as the iPad's and that Apple believed the iPad's 9.7-inch display was the minimum necessary for an acceptable user experience. Mockup of 7.85-inch "iPad mini" next to an iPhone (courtesy of CiccareseDesign) With rumors of an "iPad mini" having circulated since that time and...

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Published By: Mac Rumors - Friday, 3 August, 2012