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Facebook and Twitter Ad Spending to Double by 2016 [REPORT]

This week’s impending Facebook IPO, which could top $12.7 billion, is sparking questions about the value of Facebook and other social networks. The future of social media ad spending may justify the hype surrounding Facebook, which is geared to being the highest valued U.S. Internet company at IPO. Within four years, global ad spending on social media platforms will reach $9.8 billion from $3.8 billion in 2011, according to BIA/Kelsey’s U.S Local Media Forecast. Social media ad revenue in the U.S. is predicted to jump from $840 million in...

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Published By: Mashable - Tuesday, 15 May, 2012

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