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Facebook Helps Third-Party Mobile Apps Grow Today…So It Can Monetize Their Content With Ads Tomorrow

The fundamental misunderstanding of Facebook’s mobile prospects is that it’s trying to compete with iOS and Android for in-app payment revenue via HTML5. It’s not. What Facebook really wants is the content produced by apps on every platform, which it can monetize with ads. Payments revenue is a very nice bonus, but not critical. That’s why Facebook announced today that it’s making money on mobile for everyone else by pouring traffic into their apps. Facebook says it drove 160 million visitors and 1.1 billion visits to third-party apps last month, up from 60 million visitors...

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Published By: Tech Crunch - Tuesday, 1 May, 2012

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