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Facebook Unveils First Non-Social Mobile Ad Unit, Allowing Developers To Buy Clicks To App Stores

Until now, every Facebook mobile ad had to be triggered by you or a friend’s activity, but today Facebook begins beta testing a new ad unit letting any developer buy mobile news feed ads that open Android and iOS App Store purchases pages when clicked. They’re designed to help developers grow their business, though the ads are cost per click, not cost per install-based. However, Facebook tells me it hopes to let devs measure installs driven by their app ads in the future. By opening up the mobile news feed...

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Published By: Tech Crunch - Tuesday, 7 August, 2012

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