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Face-Recognizing Billboard Only Displays Ad To Women

Moral ambiguity, thy name is advertising. How are we to parse this advertising campaign in London in which an intelligent bus stop billboard only displays its content to women? You read correctly: the billboard has a camera that scans passersby and if one stops to look, it determines their sex and shows them a 40-second video if they are female. Males only get a link to the advertiser’s website. Now, does it change things if the advertiser is Plan UK, a non-profit organization trying to raise money towards the education...

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Published By: Tech Crunch - Tuesday, 21 February

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