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Former Apple Marketing Man Talks About The Passion That Drives Our Favorite Company
Remember Ken Segall? Not only was he one of Steve Jobs’ most trusted marketing men from NeXT onwards, but Segall also recently penned ”Insanely Simple: The Obsession That Drives Apple’s Success” – a text that promises to shed a light on the perfect simplicity of the Apple brand. Recently, Segall talked with Harry McCracken (TIME’s Editor-at-large) about exactly what has made our favorite company the absolute success it is today. The interview is available to watch online, in a one hour 19 minute video that can be found over at Computer History...
Published By: appadvice - Wednesday, 8 August, 2012
