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Foursquare’s Plan for Making Money: Personalized Coupons

Foursquare is planning a new way to make money from its 20-milllion strong, location-sharing network. The company will launch a redesigned app in July that allows merchants to buy placement for their promotions, Foursquare cofounder and CEO Dennis Crowley told The Wall Street Journal in an interview. Foursquare already allows businesses to use the platform to promote specials on their own venue pages. What Crowley has in mind is a bit different. It would highlight promoted specials from a venue before users arrive on its venue page. To redeem...

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Published By: Mashable - Wednesday, 9 May, 2012

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