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Do you love to shop for clothes, but worry what people will think of your sartorial choices? Now some real time fashion feedback has arrived in Brazil via Facebook. Retailer C&A has started a marketing push there that marries online groupthink with real-world decision making. Called FashionLike, it works like this: Whenever sometime Likes a clothing item online at C&A Brasil‘s site, that thumbs-up is tallied on a screen embedded in clothes hangers on the store’s physical racks. Shoppers can then consider that input as they browse the store...
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Published By: Mashable - Tuesday, 8 May, 2012
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