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Hold The Phone — How The Future Of Web Advertising Is Linked To The Call
We’re all now familiar with how adwords campaigns on Google work. You buy keywords commonly used in search terms, such as “plumber in X town”, and send people to a response mechanism, usually a web site. But increasingly that response mechanism is not a just a web site but a phone number as well – sometimes it’s even just a phone number. But these days it’s rarely an ordinary number – it’s usually a ‘smart number’ that performs certain kinds of actions and sends data, just like browser calls a...
Published By: Tech Crunch - Sunday, 13 May, 2012
