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If Dell Is Focusing On Enterprise, Why Is It Sponsoring A YouTube Lollapalooza Live Stream?

Lollapalooza starts today and if you can’t make it, YouTube has got your back–they’re streaming it live from Chicago. The YouTube streaming is sponsored by Dell, an odd choice for a music festival, but a good way for Dell to reach a younger, wider audience than most of its current users. Looking at the YouTube page’s ads (which are entirely Dell by design, not random chance), you can see Dell hawking its Ultrabook and offering an Xbox to anyone who buys a PC (a classic Apple-competitor move). This would be...

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Published By: Tech Crunch - Friday, 3 August, 2012

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