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It’s the Network, Stupid: How Social Media is Replacing Spin Doctors

Every four years politicians vie for media attention, travel country-wide for votes and charm those on the fence. But what sets this election cycle apart? Veteran political strategist Joe Trippi chimed in with the answer, “It’s the network, stupid” at a Social Media Week event addressing social media, elections and the battle for Internet dominance, along with Washington Post political reporters and bloggers. Trippi was riffing off James Carville’s old quote, but he has a point. Social media presence in political campaigns increased by 78% since the 2008 election,...

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Published By: Mashable - Tuesday, 21 February