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Microtransactions will be in every game, says EA
COO Peter Moore says in five to 10 years, all titles will allow players to install a client for free, then charge for add-ons; $60 games may survive. If Electronic Arts' prediction of the industry's future comes to fruition, in five to 10 years, all games will support microtransactions. Speaking to Kotaku, EA COO Peter Moore explained that this business model is similar to real-world retail outlets, like clothing chain The Gap. EA foresees a future of microtransactions. "I think, ultimately, those microtransactions will be in every game, but...
Published By: GameSpot - Wednesday, 20 June, 2012
