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NBCUniversal Ramps Up Film Exposure In China With Youku Premium Deal For 100 Films
NBCUniversal continues to ramp up international streaming deals as a way of getting its content in a non-pirated (read: revenue-generating) format out to the masses. Today, the media company is making a key move into China in a multi-year licensing deal with Youku, the country’s biggest online video player with 300 million monthly viewers, to provide a rolling selection of 100 feature films as part of Youku’s premium paid content service. The deal is also a sign of how Youku is expanding its catalog with more non-Chinese content: it will...
Published By: Tech Crunch - Monday, 9 July, 2012
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