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PwC: Entertainment & Media Spend Was $1.6 Trillion in 2011; Will Rise To $2.1T By 2016 With Digital Leading Growth
Global spend on entertainment and media services, according to a new Global Media and Entertainment Outlook report out from PwC, will reach $2.1 trillion by 2016, from $1.6 trillion in 2011. But the continuing change to digital over physical distribution will mean that growth will come at a slower pace than in previous years — and at a rate slower than that of overall GDP, 5.7 percent versus 6.6 percent. PwC says digital spend will generate 67 percent of E&M spendng growth in the next five years. Ironically, although the...
Published By: Tech Crunch - Tuesday, 12 June, 2012
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