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Singtel’s Amobee Buys AdJitsu To Take Mobile Ads Into The Third Dimension
Another bit of consolidation in the mobile advertising space — this time with an ad-tech twist: Amobee, the mobile ad company that itself was the subject of a takeover by Singtel only two months ago, has now bought an ad startup of its own: AdJitsu, a specialist in “3D” advertising technologies that let users “touch” objects in the ads and explore them. Trevor Healy, the CEO of Amobee, says that financial terms of the deal are not being disclosed. Prior to the acquisition, AdJitsu was a wholly-owned division of another...
Published By: Tech Crunch - Tuesday, 8 May, 2012
