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Sony explains missing PlayStation 3 price drop on old models, EU exclusivity of Flash memory version

Call it the "SuperSlim," the "Ultrasvelte," or the "LipoStation 3" -- just as long as "it stays positive," says Sony Computer Entertainment America VP of marketing, handhelds and home consoles John Koller. The new, even thinner version of the PlayStation 3 doesn't have a new name to distinguish itself from the myriad other PS3 models. Like Apple's third iPad iteration, the third iteration of the PlayStation 3 is simply, "The PlayStation 3." And like the second PS3 console, Koller says the new model is Sony's new standard, with previous...

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Published By: Engadget - Thursday, 20 September, 2012