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The Art Of Manipulation
Editor’s Note: Nir Eyal is a founder of two startups and an advisor to several Bay Area companies and incubators. He is a Lecturer in Marketing at the Stanford Graduate School of Business and blogs about the intersection of psychology, technology, and business at NirAndFar.com. Follow him on Twitter@nireyal and see his previous Techcrunch posts here. Let’s admit it, we in the consumer web industry are in the manipulation business. We build products meant to persuade people to do what we want them to do. We call these people “users”...
Published By: Tech Crunch - Sunday, 1 July, 2012
