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The New York Times iPad App Is Mostly Free Through Olympic Games

For the second time, Ralph Lauren has purchased a solo sponsorship of The New York Times iPad app. Through Aug. 12, non-subscribers will have free access to six sections of the news app. Built around the theme, The Sports of Summer, and specifically, the 2012 Summer Olympic Games, Ralph Lauren’s buy unlocks the following: 6 unlocked NYTimes.com sections including: Sports, Fashion, Home & Garden, Travel, T Magazine and Olympics Ads are heavily tied to the Olympics. Within the magalogue, a pop-up splash page will announce new medal winners. Ads will...

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Published By: appadvice - Wednesday, 1 August, 2012