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The Real Genius: Apple Ads Are Being Distributed By The Media
During the opening ceremonies of the Olympics, Apple aired three ads for its Genius Bar. Over the ensuing weekend, a number of widely-read blogs posted mostly negative pieces about the ads. Today, Apple’s ad agency told Mashable that the ads are no longer running and they were only intended to run the first weekend of the Games. Again, several posts were written on widely-read sites. And therein lies the real “Genius” of the ads: we’re still talking about them. Mashable, Forbes and Venturebeat all embedded at least one of the...
Published By: Tech Crunch - Tuesday, 7 August, 2012
