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The Warby Parker Of Gadgets? YBUY Gets $1M From Schmidt’s Tomorrow Ventures To Open Its 50k-Strong Waitlist For Test-Driving iPads, Jawbones And More

The retail world of consumer electronics is a tough game, with a lot of the traditional bricks-and-mortar trade continually pushing online to compete against the likes of Amazon and eBay for consumers that prefer to get a wider selection for cheaper prices to seeing the products in action before purchasing. A startup called YBUY is trying to turn that ecommerce model on its head, by offering a kind of extended lease service to online buyers, giving them the chance to try out gadgets at home before closing the deal. With...

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Published By: Tech Crunch - Thursday, 5 July, 2012