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Twitter Announces NASCAR Partnership; More Deals to Come?
Longtime informal social media buddies Twitter and NASCAR are making things official for next month’s Pocono 400 race. It’s Twitter’s first official partnership with a sports league, and may hint at a larger shift to come for the microblogging platform that has become a hit with sports fans in particular. The Pocono 400 partnership will revolve around the #NASCAR hashtag, according to a joint press conference Twitter and NASCAR held Friday. “During the race, we’ll curate accounts from the NASCAR universe and surface the best Tweets and photos from...
Published By: Mashable - Friday, 18 May, 2012
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