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Want High Engagement on Facebook? Offer Coupons [STUDY]
Maybe General Motors should have tried offering coupons on Facebook. That’s the gist of a new report from Wildfire Interactive. The study looked at 10,000 randomly sampled Facebook campaigns to see which got the highest response rates and earned media. Among the findings were a lack of correlation between the two. The campaigns that got the most earned media were not the ones that got the highest response rates. If you’re looking for the latter, then coupons, giveaways and sweepstakes are the way to go. If you want people...
Published By: Mashable - Wednesday, 16 May, 2012
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Teens' enthusiasm for Facebook is 'waning,' says study msnbc (3 days ago) - American teenagers have "waning enthusiasm" for Facebook, but they're still using the social network while...
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Facebook Teens Weary of 'Drama' ABC News (3 days ago) - A recently released Pew study shows that teenage users have been moving some of their...
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