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Why Automating Social Media Marketing Could Change Facebook

Jeremiah Owyang is an industry analyst on customer strategy and partner at Altimeter Group. As author of the blog Web Strategy, he focuses on how corporations connect with their customers using web technologies. What if there was a way to determine the best time to share your tweets, Facebook updates, and response-worthy content? And what if you could automate the entire process? That’s the thinking behind a new wave of companies that claim to have social media communication down to a science. Recently, I analyzed nearly a dozen vendors...

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Published By: Mashable - Friday, 4 May, 2012

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