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Why Microsoft Is Being Left in the Dust
Alex Goldfayn’s new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo, and Logitech. Follow him @alexgoldfayn. There are now a number of companies — Apple, Google, Amazon, and others — that have Microsoft in their rear-view mirrors, disappearing quickly on the horizon in a cloud of dust. That kick of dust in the company’s face is being emitted by Apple’s iPhone...
Published By: Mashable - Friday, 11 May, 2012
