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Zynga Adds “Social Lobby” For Users To Play Across All Devices: Zynga With Friends

Big news out of Zynga HQ. The company is building what it calls a “social lobby” for all players to meet and play across all social networks and platforms. What this appears to mean is that you’ll be able to play with people from iOS devices while you’re on Facebook, for example. Other developers, like Kabam, have pursued this feature as well — and indeed it’s been a holy grail for the industry over the half-decade it’s been around. But this by far the biggest implementation of a cross-platform effort....

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Published By: Tech Crunch - Tuesday, 26 June, 2012